Registered office address: 83 Ducie Street, Manchester, England, M1 2JQ
Office address: 14 Curzon Street London, W1J 5HN
Phone +441612377949 


Welcome to SIXTH LINE LIMITED, a registered entity operating within the United Kingdom, hereinafter referred to as "the Company," "we," "us," or "our." The confidentiality, integrity, and security of your personal information are of utmost importance to us. The purpose of this Privacy Policy ("Policy") is to outline the manner in which we collect, utilize, disclose, and manage the personal data of our customers ("Customer," "you," or "your") while interacting with our digital platform and services. This Policy has been meticulously crafted to align with the prevailing data protection and privacy legislations operative within the United Kingdom, such as the Data Protection Act 2018 and the General Data Protection Regulation (GDPR) (EU) 2016/679, ensuring a robust protection framework around your personal data. By engaging with our services, you signify your agreement to the terms encapsulated in this Policy.

Collection of Information

This section describes what information we collect about Clients and where it originates. Any data obtained from these sources can be combined. We may process this information, as described in this Privacy Policy, which we have collected from Clients, such as data related to your interactions with our website and more.

Data You Provide

Clients may directly furnish us with specific information, such as:

Information about your account: When you create an account with the Company, you will be required to provide information like your username, email address, and password. If you wish to make purchases or add credit to your account wallet, we will need additional information, including your billing address and payment details.

Customer Services: If you contact us for assistance, we may request information such as your name, contact details, and the nature of your query. You may also opt to send additional communications regarding your query.

Other: We may request information when you participate in market research surveys, provide feedback, engage in beta testing, user testing research, promotions, events, or agree to receive marketing materials from us.

Please ensure that any personal information you provide is accurate and up to date, as the contact details you provide are used for important account information, including account security and data protection notices. Please inform us of any changes. Clients can access their account profile settings at any time to review and edit the information provided. When submitting someone else's sensitive information, always obtain their prior consent (e.g., for refer-a-friend promotions).

Company's Website

We may automatically collect and store information about your use of the Company's features and services on your device, as well as log your activities on our servers, each time you sign in and access our online services.

We may collect device and account identifiers associated with your Company account, as well as details about the content, promotions, and other information requested by your devices and received from our servers (e.g., store content and wish lists), as well as your interactions with them and your purchase history.

Accessing "" on Your Devices

We may automatically collect and store information about your usage of a Company account on your devices (e.g., mobile or PC) each time you use them.

The following data may be collected and stored from your devices:

  • Device identifiers, such as laptop/desktop IDs, mobile device IDs, and cookie IDs.
  • Network identifiers, including IP and MAC addresses.
  • Account authentication tokens to streamline the login process.
  • Country-specific IP address storage for security checks when traveling outside your home country.
  • Device type and settings, along with error reporting.
  • Information about the devices you use and their configurations.
  • Websites, Marketing, and Advertising

We may log your activity on our web, advertising, and other servers, as well as on third-party websites and services, each time you visit our website or interact with our marketing messages and advertisements.

This may include:

  • Cookies used to store online identifiers on your device.
  • Other tracking information, such as tracking pixels and browser settings (e.g., browser type, list of installed plugins, and list of installed fonts).
  • Account identifiers for your Online Account when you sign in.
  • Information about the content and advertisements you see and interact with on our website.
  • For more details on our use of cookies and how to manage them when visiting our websites, please refer to the Company's Cookie Policy.

Third-Party Partners

Limited information about Clients may be obtained from third-party partners, such as commercial and anti-fraud service providers involved in processing account sign-ins and purchase transactions, including fraud risk assessments.

Additionally, we may collect IP addresses, details related to suspected unauthorized or fraudulent activities, and security risk scores from other online service providers, security service providers, government agencies, law enforcement, and public safety sources. This includes IP addresses and information about suspected unlawful or fraudulent activities.

Data Use

This section outlines how we may use the information about Clients that we collect. We may combine data from any of the sources listed in this Privacy Policy's 'Data Collection' section. For the purposes described in this Privacy Policy, we may combine information we have obtained from Clients, their visits to our website, and more.

We (and our affiliates and third-party service providers acting on our behalf in accordance with our instructions) may use your information to operate the Company and provide the services you've requested, such as maintaining your account, processing your purchases, and performing anti-fraud checks.

Based on the combined data we have acquired about you, we may personalize the services we provide to you (for instance, we may use your IP address to display content relevant to your area or recommend items to help you discover new products based on information about your past activity).


We utilize the information we collect to better understand, improve, and enhance our current goods and services, as well as to assist in the development of future ones. We could utilize the information to improve user interfaces, repair bugs and errors, and enhance the website, for example.

Moderation and Safety

We are unable to monitor the Company's platform in its entirety and make no commitment to do so. However, we reserve the right to monitor and record your online behavior throughout the Company's platform at our sole discretion. We may use your Company Online Account, registered account details, and IP address to detect infringements and enforce the Company's Terms and Conditions, as well as any other terms and conditions of service you have agreed to, along with any applicable regulations or codes of conduct. Accounts and/or devices may be suspended or banned as part of our enforcement activities.

Legal and Compliance

For auditing, safety, and legal reasons, we may use the merged data we collect (for example, making or defending claims or activities required by law).

Marketing and Advertising

Based on the combined data we have collected about you, we may target and personalize our marketing communications (if you choose to receive them), purchase recommendations, and advertisements that we display on our and third-party websites and services (e.g., to avoid displaying content you've already purchased from our store).

When you visit the Company's platform, whenever we send you advertising messages, or when you visit our and third-party websites (such as social networking sites) that show offering feedback and suggestions or advertisements from us, you may notice this personalization (for example, you might see an advert for an item similar to the one you have played recently or a product that you have recently viewed on the Company's platform).

You can decide whether or not you want to receive marketing emails from the Company about our products and services. You can opt-out of marketing communications by reading the directions and/or clicking the "unsubscribe" link in our marketing communications if you later decide you don't want to receive marketing emails from us. We will attempt to process your request as quickly as possible, but no later than two working days. Even if you opt-out of marketing emails, we will still send you crucial account-related information.

If you refuse to enable us to store and access cookies that aren't strictly necessary for the operation of our websites, we won't be able to recognize your visits and tailor and personalize the advertising and commercial buy recommendations that appear on websites. For more information on our use of cookies and how to manage them when visiting our websites, please see the Company's Cookie Policy.

Data Sharing and Transfers

This section outlines how the Company may share the aggregated data it collects with third-party suppliers and third parties that provide services to the Company.


The Company may disclose the combined data it gathers with third-party vendors and carefully selected partners who offer services to the Company or provide items that Clients use on the platform. For example, to complete purchases, facilitate payments, and conduct credit and anti-fraud checks, the Company may share payment information with banks and other financial and anti-fraud organizations.

Advertisements and Ad Serving Technology

The Company also utilizes the services of third-party ad providers and may use them from time to time.

Through ad serving on the Website, third-party ad providers may collect information. This data may include software, program details, hardware information, browser information, and internet and online usage information, all of which these companies may collect and use for this purpose. This information may be used and disclosed in compliance with the Company's privacy policies as well as the privacy policies of the companies that provide ad serving technologies. The advertising companies that distribute the Company's advertisements may combine the information collected with data they have gathered from other services or products. These companies collect and use data in accordance with their respective privacy rules.

Third-Party Research Companies

When Clients browse, log in, or make purchases on the platform, anonymized customer data may be shared with third-party research companies for commercial purposes (e.g., making a purchase on the store). Clients have the option to withdraw consent for the Company to share any data (even anonymized) with third-party research companies for commercial purposes in compliance with various privacy laws. To opt out of data sharing for commercial purposes, please send a message with your details.

Other Users

When Clients create a platform account, certain data becomes part of their public profile, visible to all platform accounts. This includes online/offline status, game ratings, and items on wish lists.

It's important to note that anyone with access to this information can share it with others outside the platform. Clients are advised to exercise caution when sharing their information and not to disclose their contact information to anyone.

Security and Fraud

Limited information about Clients may be shared with third-party partners, such as financial and anti-fraud service providers responsible for handling account sign-ins, purchases, and fraud risk assessments.

IP addresses and information related to suspected unlawful or fraudulent activity, as well as security risk scores, may be obtained from other online service providers, security service providers, government agencies, law enforcement, and public security sources, including IP addresses and details of suspected unlawful or fraudulent activity.

Legal and Corporate

The Company may share the aggregated data it collects in the following ways:

  • To defend a valid entitlement or exercise legal rights.
  • With service providers who process data on the Company's behalf, as well as professional advisors who handle legal, tax, audit, and accounting matters.
  • During negotiations for the sale of all or part of the Company.

Government Authorities

If the Company believes it is reasonably necessary to deal with a law, regulation, or judicial procedures, to detect, protect, and enforce the safety of any person, their property, or their privileges, to address fraud and security, or to report criminal activity, it may share data with law enforcement and other government authorities.

International Transfers

For the purposes outlined in this Privacy Policy, Client information may be processed, stored, and transferred outside of their country of residence and beyond the European Economic Area (EEA), where the Company is located, such as the United Kingdom. These countries' safeguards may not offer the same level of protection as the client's country or the European Economic Area, and clients may have fewer legal rights regarding their data. When transferring data outside of the client's country and the EEA, the Company ensures that appropriate safeguards are in place, such as using the Privacy Shield, Model Clauses, or other legal processes, or ensuring that the transfer only occurs where permitted by applicable law.

Data Handling and Your Choices

The Company retains the information it collects about Clients only for as long as necessary for the purposes outlined in this Privacy Policy. In general, information related to the Client's account or device will be retained until deleted. It should be noted that data collected on Clients may be retained even after the account is closed for legal, fraud, accounting, and community purposes.


Access to the Company's platform is secured using a password created by the Client. Clients are advised to keep their account password safe and not share it with anyone else. If devices are shared with others, it is recommended to disable the automatic account log-in setting and enable the setting that requires a password before completing purchases. If unauthorized account use or other security violations are detected, Clients should promptly contact the Company via ""

Children's Data

To register for the Company's platform, Clients should be at least 16 years old. Legal guardians may create accounts for children aged 15 and older or confirm the creation of an account requested by their children to use the platform. If this is done, the child's data will be processed in accordance with this Privacy Policy.

Your Choices and Rights

Clients using the Company's services can view, correct, and edit some of the personal information provided via Account Settings on the platform.

Clients also have the right to request a copy, correction, erasure, or blocking of their personal data, as well as the right to object to the processing of their personal data in certain circumstances. These rights can be exercised by contacting the Company using the information provided in the Contact us section.

Clients can close their Company account by contacting "" Please note that account modifications may take up to 28 days to take effect. This action will not affect any other accounts separately held by the Client.


If Clients have complaints about the Company's information rights practices, they are encouraged to contact the Company first using the Contact Us section to attempt resolution.

If Clients believe their complaints have not been addressed and legal requirements have not been met, they can contact their local data protection authorities or the Information Commissioner's Office ("ICO") in the United Kingdom. The ICO's website,, provides further information on how to report concerns.

Changes to this Privacy Policy

The Company may make changes to this Privacy Policy at any time, and these changes will take effect as soon as they are made available here or on the Effective Date.

Efforts will be made to inform Clients of such modifications, which will not affect previous usage of the Service or purchases made through the Service.

Continued use of the Company's Services will be considered acceptance of the updated or amended Privacy Policy, which takes effect as soon as it is made available. If Clients do not agree to the changes, they should discontinue using the Service. In case of discrepancies between this Privacy Policy and any other terms or special local terms on the Service, this policy will take precedence.

Contact Us

If you have any questions, concerns, or feedback pertaining to this Privacy Policy or any other facet of our services, please do not hesitate to reach out to Company at Our dedicated team is poised to provide you with the information and assistance you require. Your privacy and data security are paramount to us, and we are steadfast in our commitment to addressing any inquiries or concerns you may have.